The paper summarizes the history of neuroeconomics and neurofinance and the state of the debate on these subjects in the scientific community. The article then describes the analytical tools most widely used by these disciplines, presenting some examples of analyses that are closer to the interests of the authorities responsible for the protection of banking and financial clients.
The paper highlights that the contribution of neuroeconomics and neurofinance can be significant in applied fields, providing new variables and data to be used in otherwise conventional econometric analyses. By improving the understanding of decision-making processes, neuroscience is well-suited to offering policy recommendations for customer protection. We conclude, however, that despite the extensive literature on neurofinance, there is still ample room for further exploration of these topics.
