Visual Identity as an institutional communication tool

2 and 3 December 2027

The seminar will explore visual identity as a strategic communication tool, with a focus on how institutional image can reinforce credibility, consistency, and public trust. Drawing on Banca d'Italia's direct experience, the sessions will present the internal process of developing a coordinated visual identity system entirely in-house, from the conceptual framework to the production of a comprehensive brand manual for institutional use. Participants will examine the key decisions involved in translating an institution's values and mandate into coherent visual standards, covering typography, color systems, layout principles, and application guidelines across print and digital formats. Practical insights and transferable lessons from the Italian experience will provide a concrete reference point for institutions considering or initiating similar processes.