Setting up, running, and transforming a communications department: a practical approach21, 22 and 23 February 2024

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Central bank communications have intensified since the financial crisis and are expected to increase even more in the future. Central banks are expanding their target groups from a traditional audience (financial markets and experts) to a broader one: the general public. New and more complex monetary policy tools, new remits, and new objectives need more explanation and clarity to avoid the risk of being viewed negatively by the public. Central banks now have the means to reach new audiences and actively engage them. This change occurred during a time of great uncertainty, often in addition to social, economic, and geopolitical tensions and a rapidly changing media landscape.

This seminar provides insights, best practices, and actionable advice on how to respond to the latest challenges and how to create and run a successful communications department, or adapt and transform an existing one.