The stability of Italy's goods export market share in the decade 2010-19 reflects heterogeneous sectoral developments. By exploiting data broken down by 200 sectors, this study identifies the industries that gained market shares and it analyses both the international context in which these sectors operate and the structural characteristics of these sectors' firms.
Relative to the 90 sectors that lost market shares in the last decade, the 32 industries that gained them are characterised by a lighter exposure to competitive pressures stemming from China and from Central and Eastern Europe, a better quality ranking and a more intensive import propensity. Conversely, the highly heterogeneous organizational traits of the Italian firms in the market-share gainer sectors are not found to be different, on average, from those of the market-share loser sectors.
